Graywolf Guide to Capturing Content for Your HVAC Business While on the Job 

Creating engaging content for your HVAC business doesn’t have to be a struggle. By capturing content while you’re on the job, you can showcase your expertise and attract more clients. And hey, these tips work great for electrical, plumbing, and roofing businesses too! Feel like part of the Pack today – let’s look at how you can scale your business with content. 

Here, we’ll walk you through practical tips for capturing content on the go, making it easier to keep your audience engaged and informed. 

Plan Ahead for Content Opportunities 

One of the best ways to capture great content is to plan ahead. Before heading to a job site, think about what kind of content you can create. Maybe it’s a before-and-after photo series, a video of a complex installation, or a quick tip on maintenance. Having a plan helps ensure you don’t miss any opportunities to capture valuable content. 

Our team at Gray Wolf Strategies suggests keeping a checklist of content ideas. This could include: 

• Customer testimonials 

• Tell what’s broken and how are you fixing it 

• Step-by-step project updates for bigger jobs 

• Tips and tricks for homeowners to maintain your work better 

Planning ahead ensures you’re always prepared to capture content that showcases your skills and knowledge. 

Use Your Smartphone Wisely 

Now, you don’t need fancy equipment to create engaging content. Your smartphone is a powerful tool that can capture high-quality photos and videos. Make sure your phone is always charged and has enough storage space before heading to a job. 

When you’re on-site, take advantage of natural lighting and turn the lights on for better photos and videos. Take photos and short video clips from different angles. And remember to take close-ups to give a detailed view of your work!  

At the end of the day, authenticity resonates with people, so keep it real and relatable. Don’t overthink it. Once you have your shots, you can edit or filter to make it look great before posting. 

Engage with Your Customers 

Your customers can be a great source of content. Ask for their permission to share their stories or experiences with your service. A happy customer’s testimonial can be incredibly powerful. You can record a quick video of them talking about their experience and later add that to a detailed project recap for your website. 

Customer interactions also provide an opportunity to capture candid moments that highlight your excellent customer service. This not only builds trust but also shows potential clients that you care about their needs and satisfaction. 

Showcase Your Team 

Your team is the backbone of your business, and showcasing their skills and personalities can create a strong connection with your audience. Capture moments of your team in action, solving problems, and delivering top-notch service. This not only highlights their expertise but also humanizes your business. 

At Gray Wolf Strategies, we encourage businesses to introduce their team members through short videos or social media posts. Sharing their stories and achievements helps build a personal connection with your audience and showcases the people behind the brand. 

Pack Pro Tip: Show and share your partners too. If a buddy in a related industry got you the work or does a bang-up job, then go ahead and post about them too. Everyone likes a shout-out and they may just do the same for your company.  

Leverage Social Media 

Social media platforms are great for sharing your content and reaching a wider potential customer base. Use platforms like Facebook, Instagram, and LinkedIn to share photos, videos, and updates about your work. Engage with your followers by responding to comments and messages and encourage them to share your content. 

At Gray Wolf Strategies, we’ve seen how powerful social media can be for trades businesses. It’s a great way to showcase your work, connect with potential clients, and build a community around your brand. Pro tip here – Don’t forget to use relevant hashtags to increase your reach and visibility.  

Post Regular Updates 

Consistency is key, team. Regular updates keep your audience engaged and show that your business is active and thriving. Share progress updates on ongoing projects, seasonal maintenance tips, or behind-the-scenes looks at your daily operations. 

Our team recommends creating a content calendar to help you stay organized. Plan out your posts for the week or month and set reminders to capture and share new content. This helps you consistently provide valuable information to your audience. 

Get Feedback and Improve 

Finally, always seek feedback on your content. Ask your customers and followers what they find most helpful and interesting. Use this feedback to improve your content strategy and ensure you’re meeting the needs of your audience. By listening to your audience and making adjustments, you can create content that truly resonates and helps grow your business. 

Grow with Gray Wolf Strategies 

Capturing content on the job doesn’t have to be hard. With a little planning and the right approach, you can create engaging content that showcases your expertise and attracts more clients.  

At Gray Wolf Strategies, we’re here to help you grow your pack and scale your business with effective business strategies. Reach out to us today to know more about how we can support your HVAC, electrical, plumbing, or roofing trades business with tailored coaching and training programs.